by Ridzwan Razalee

When it comes to collecting data for small businesses, they don’t have to hire their own 007 to lurk in the dark while collecting intel for their business. Most businesses already have the data they need to help optimize their business whether they’re aware of it or not. They don’t have to in any way impose on the privacy of others, just understand how to analyze and use the data which they already have at hand.

Here are some examples of where businesses can collect and process data to improve their business:

Where Big Data Could Be Found in Small Businesses.

1) Transaction

How, when, and what your customers purchase are all valuable data for your business.

2) Website analytics​

A customer’s interaction with your website leaves a ton of data for you to see what works and what doesn’t.

3) In-Store Traffic Monitoring

Understanding your customer’s movement within your brick-and-mortar store is just as important as the online one. If you have a security camera that’s able to monitor the movement of customers and the timing of when things are busy, better decisions on things such as staff placement within the store.

To summarize it all; we would be able to be more attentive and make better plans as well as have more confidence in making decisions according to the accurate information from our surroundings.

Interested to know how you can utilize technology to increase your productivity? Our project stories can provide you some inspiration: https://bit.ly/3BR5nZU

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