REKA logo: usage guidelines and downloads

The logo

Three forms, each in three colour versions. The lockup is the default; the logomark alone where space is tight or the brand is already known; the wordmark where a mark would repeat itself.

PrimaryLockup

Mark and wordmark together. Use this by default.

The mark aloneLogomark

Where space is tight: app icons, avatars, small placements.

The name aloneWordmark

Where a mark would repeat itself, such as beside an existing mark.

Colour versions

First choiceFull colourThe one REKA orange. Use it wherever it holds its contrast, on light and dark grounds alike.

Where orange can’tSingle colourREKA near-black, for one-colour printing or a light ground where orange lacks contrast.

On dark groundsWhiteOn near-black, dark colour or a calm, dark area of a photograph, where the white stays clearly legible.

Colour

Use the orange version first, #FB9800. Use the single-colour version, #0B0B0C, where colour printing or the ground’s contrast doesn’t allow orange, and the white version, #FFFFFF, on dark or photographic grounds that keep the contrast. The logo comes in these approved colours only: use the official file for each, and never set it in any other colour.

Clear space and minimum size

Give the logo room on every side, and never set it so small that the mark loses its detail.

XXXX

Clear space. Keep at least X clear on every side, where X is the height of the logomark. No text, image or edge comes inside it.

24 pxLogomark, smallest in a user interface

40 pxLogomark, comfortable on screen

22 pxLockup height, smallest on screen

16 mmLockup width, smallest in print

Backgrounds

Near-black is the logo’s home surface. On light pages it sits on paper or white. Whichever you use, keep the ground plain and the contrast high, and use only the approved colours: orange anywhere, near-black on light grounds, white on dark ones.

Near-blackThe home surface. Orange, or the white version.

PaperThe light ground of REKA’s public pages. Orange, or the near-black version.

WhiteCards and panels on a light page. Orange, or the near-black version.

Do and don’t

The logo is fixed. Use the files exactly as provided; don’t redraw, distort or decorate them.

Never do this

Stretch or squash

Rotate

Unapproved colours

Add effects

Busy backgrounds

Low contrast

Do

Use the official files, exactly as provided.

Keep the clear space and minimum sizes above.

Place the logo on near-black, paper or white, with nothing busy behind it.

Use the orange version first; switch to near-black or white only where orange won’t hold.

Beside a partner’s logo, give both the same height and clear space, and send us the layout before it goes out.

Don’t

Redraw the logo, or make a mark that looks like it.

Fold the logo into your own branding.

Set the logo in any colour other than orange, near-black or white.

Suggest an endorsement REKA has not given.

Place the logo on merchandise or a busy photo.

Downloads

The official REKA logo files on a transparent background, in full colour, single colour and white: SVG for any size, PNG at 2048 px wide.

File	Use	Download
Full colour, orange
Lockup	Default	SVG PNG
Logomark	Small spaces, icons	SVG PNG
Wordmark	Beside another mark	SVG PNG
Single colour, near-black
Lockup	Default	SVG PNG
Logomark	Small spaces, icons	SVG PNG
Wordmark	Beside another mark	SVG PNG
White
Lockup	Default	SVG PNG
Logomark	Small spaces, icons	SVG PNG
Wordmark	Beside another mark	SVG PNG

These files are for editorial use and for partners showing work done with REKA. For any other use, ask first. Brand and media enquiries: write to [email protected] or use the press enquiry form.

The REKA logo